You might want to drive more traffic to your website or a specific landing page using your influencer giveaway. Listed below are some of the goals you might want to consider when you’re running influencer giveaway campaigns. You can drive traffic to your website, improve brand awareness, and ultimately increase conversions. For starters, you can increase activity on your social channels. Establishing a GoalĪn influencer marketing campaign that involves giveaways can help you achieve all sorts of business goals. Instead of salesy pitches, they would rather listen to the opinions of their favorite influencers.īrands usually team up with influencers to run marketing campaigns such as social media giveaways, which are beneficial to all parties involved. Research shows that about 84% of millennials don’t like, much less trust, traditional marketing tactics. Thus, we’ve come up with a little guide to help you run successful influencer giveaway campaigns.Įach year, we see more brands implementing an influencer marketing strategy to reach out to specific audiences and keep them engaged. We often talk about why influencer marketing is important, but we rarely bother to acknowledge that these campaigns require so much planning.
